Marketing Report Case Study Example | Topics and Well Written Essays - 1750 words

Marketing Report - Case Study Example Therefore, the recommendations are made considering the major identified attributes for the business success. The methods used to evaluate the marketing strategies include mystery shopping, which is also referred to as the identification of critical incident practically. Therefore, the direct observations are used for the evaluation of marketing strategy to identify the utilization of key marketing elements The report and analysis is based on the assumption that one time live experience is useful for the generalization of marketing strategy. The limitation is the limited time frame to analyze the marketing strategy using only the experience of Singapore based Popeye chicken restaurant, which is very small part of the international food chain. The report analyzes the marketing strategy of Popeye. The Popeye is an American chain of fast food and the chain was founded in the year 1972. Popeye was initially established in New Orleans, Louisiana. The Popeye is famous with the name of Popeye Louisiana. It is often referred to as Popeye’s Chicken & Biscuits. Another name of Popeye is â€Å"Popeye Chicken and Seafood†. After a span of around 19 years Popeye was acquired by US based chicken company named as AFC Enterprises (Smith, 2006). The Popeye has completed its 2000 franchises in all over the world. During the mid of 2014, Popeye claimed that it has re acquired full control of its seasoning. The major factors that affect the operations of the Popeye business include the quality of food, variety of food, prices and serving time. The two main forces that may affect the firm’s ability to serve its customers are the competitive prices and attractive ambience along with good food. In the marketing language these two forces have the implications that low price may reduce the competitive pressure on the company. Secondly, good ambience along with good food may