The Market Position of Pret a Manger Essay Example | Topics and Well Written Essays - 1500 words

The Market Position of Pret a Manger - Essay Example Prà ªt is the highly admired brand in the UK, and it understands well the main loyalty drivers for its target market, as well as has developed the marketing strategies required to keep it at the top position and have the competitive advantage   From this, we realize that Pret generates twice more revenue from every store compared to Eat and Starbucks. This may be because it gives more food offers as compared to EAT.It also speeds up its sales as shown, compared with Starbucks, the customer's services are somehow low so they can even wait for more than ten minutes before they are served   Prà ªt targets the town centers since its shops are in the urban centers, this targets the middle and upper-class clients. Those who come from the offices and the towers, as well as the businesspersons. Such group demand quality, and variety of goods and products, that Prà ªt is able to deliver instantly. Currently, there are many opportunities for Pret at the city center, where it receives the wealthy tycoons as the target customers.   The case study indicates that the products are tangible and identifiable. Every product can be identified by the description. Therefore, Prà ªt has the unique products that are full of baguettes, coffee, soup, and salad. It also prepares desserts, and Muffins, which are part of the American variety. They also produce noodles and sushi. They also have the options for vegetarians such as roasted vegetables, hummus wraps among others. In the marketing, it produces the foods that are fresh that consist of natural ingredients. They keep their food fresh on the day of selling in the shops. Their packing is also attractive in that the foods cannot be contaminated or be affected.